jamming
For anyone keeping score, I'm sorry that I haven't posted in so long. The last two weeks we have been in full on deadline for the next ANPQ (#9 which will be out very early next month to subscribers and then to locations a little later— go Casey Holland!! It looks so good!) and simultaneously I was really really wiped out with the 2007 fall flu at the same time. Double bad boom.
But that was the last two weeks.
I actually saw this a few weeks back, and I'm not sure if you have all seen it yet, or if maybe it is already gone from the world, but how craze is this KT Tunstall/iTunes/Starbucks marketing plan?
The idea is that rather than buying the KT Tunstall CD when you are buying your coffee—which is of course the moment at which you would feel most reminded or inspired to buy it—you can pay full price for this giant plastic holographic coupon for the entire album as an iTunes download. Its totally amazing for the environment, too, because it doesn't involve plastic CDs or cases or even the paper inserts, there's just this giant piece of holographic plastic which will remind you to get the thing that you paid for on iTunes when you get home, unless you lost it or threw it away before then.
I think that this says that we are living in the future and we're not fully sure what that means yet, so on the way to the ideas that will stick we're trying out a lot of ideas that we'll forget because they didn't work at all.
I hope that this blog entry in some way helps us to remember that this idea existed in the market place even after it is deemed a bad idea and canceled in the near future.
But that was the last two weeks.
I actually saw this a few weeks back, and I'm not sure if you have all seen it yet, or if maybe it is already gone from the world, but how craze is this KT Tunstall/iTunes/Starbucks marketing plan?
The idea is that rather than buying the KT Tunstall CD when you are buying your coffee—which is of course the moment at which you would feel most reminded or inspired to buy it—you can pay full price for this giant plastic holographic coupon for the entire album as an iTunes download. Its totally amazing for the environment, too, because it doesn't involve plastic CDs or cases or even the paper inserts, there's just this giant piece of holographic plastic which will remind you to get the thing that you paid for on iTunes when you get home, unless you lost it or threw it away before then.
I think that this says that we are living in the future and we're not fully sure what that means yet, so on the way to the ideas that will stick we're trying out a lot of ideas that we'll forget because they didn't work at all.
I hope that this blog entry in some way helps us to remember that this idea existed in the market place even after it is deemed a bad idea and canceled in the near future.
posted by Brendan Fowler at 7:27 PM
3 Comments:
hehe bebe, u so optimistic & pessimistic @ the same time--maybe it WILL catch on!
or, to re-arrange your words, maybe it is the market place that will be deemed a bad idea and canceled in the near future.
why don't you just go on itunes and buy your album? why do you have to pay starbucks, get a plastic card, and then go download anyway? ah capitalism.
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